Host your next corporate event in the heart of Lisbon in a distinctive 700m² venue designed for brands, teams and creative organisations.
From conferences, workshops and product launches to private dinners, exhibitions and filming, Estrela 74 offers flexible indoor and outdoor spaces that can be shaped around your format.
Product launch venue · Lisbon
Launch your next product in a flexible 700 m² Lisbon venue designed for presentations, demonstrations, media moments and memorable guest experiences.
Plan your product launch →Make the reveal matter
Estrela 74 gives brands a distinctive setting in the heart of Lisbon. Create the full journey in one address: welcome guests in The Shop, reveal your product in the Gallery, run demonstrations or content production in Studio 74, then continue with networking or rooftop drinks.
The venue can be privately hired and configured around your launch concept, audience, timings and technical requirements. For broader company formats, discover our corporate event venue in Lisbon.
Built around your launch
700 m² across three levels
Use one area or combine several to separate presentation, demonstration, hospitality, production and networking moments.
Main reveals, presentations, demonstrations, receptions and launch dinners.
Private demos, media production, backstage activity and controlled presentations.
Cocktails, informal conversations, networking and closing receptions.
Registration, guest welcome, cloakroom and the first branded touchpoint.
Practical by design
Capacity depends on the spaces selected, guest layout, catering and technical setup. Share your estimated attendance and programme, and the Estrela 74 team will recommend the most suitable configuration.
Venue dossier & pricing
Located beside Jardim da Estrela in central Lisbon, Estrela 74 offers approximately 700 m² across three floors and a rooftop. Born from the evolution of MOVART contemporary art gallery, the venue is designed for brand activations, product launches, press events, presentations and immersive brand experiences.
The Gallery can host the main activation, or several areas can be combined according to your concept, guest numbers and production requirements. Art can also be integrated into the experience whenever it supports the brand.
Production & support
Every product launch has different operational needs. Tell us about audiovisual production, lighting, branding, furniture, catering, staffing, security and cleaning. The team will confirm what is available at the venue and what can be coordinated with specialist partners.
Request availability →A distinctive Lisbon backdrop
Selected organisations and partners
Estrela 74 has welcomed projects and collaborations involving companies, foundations and international institutions.
Planning your launch
The venue can accommodate product reveals, press and media previews, brand activations, demonstrations, influencer events, executive presentations, receptions and launch dinners.
Yes. One or several areas can be used to create a complete guest journey, from registration and presentation to demonstrations, hospitality and rooftop networking.
Share your branding, projection, sound, lighting and production requirements with the team. They will confirm the available equipment and any specialist support that should be coordinated.
Send your preferred date, estimated guest count, launch format and main requirements through the form below, or contact Estrela 74 directly. The team will recommend the right spaces and discuss the next steps.
Your next launch starts here
Tell us about your product, audience, preferred date and event requirements. We’ll help you shape the right configuration at Estrela 74.
