Brand activations & pop-ups · Lisbon
A street-front venue in central Lisbon for pop-up shops, showrooms and brand experiences. Open your doors in The Shop, behind its shop windows, then extend into 700 m² of gallery, studio and rooftop.
Plan your activation →Seen from the street
The Shop sits at street level on Rua Santo António à Estrela, a few steps from the Basílica da Estrela. Its large shop windows open your concept to passers-by, and built-in lit shelving gives your products a ready-made display from the first day.
Brand the windows, welcome visitors for a day or a full week, and keep the rest of the building for launch evenings, press moments or private appointments. Planning a single reveal? Discover our product launch venue in Lisbon.
Built around your brand
Open a temporary store in central Lisbon, with direct street access and room to welcome the public.
Present a collection to buyers, press and partners in a calm, gallery-like setting.
Turn a campaign into a physical experience your audience can visit, try and share.
Use the soundproofed Studio 74 and its dark room for projections, sound and light installations.
Host back-to-back appointments and content sessions in a setting made for photos.
Let visitors test, taste or try your product, with storage and a kitchen on site.
Reveal a new season or capsule to a selected guest list before it reaches stores.
Draw on Estrela 74’s roots as a contemporary art gallery to pair your brand with artists and artworks.
700 m² across three levels
Keep your activation in The Shop, behind its street windows, or combine spaces to add a reveal, an immersive room or a rooftop reception.
Pop-up shop, showroom, product display and visitor welcome, with lit shelving and a cloakroom.
A larger activation, an exhibition-style brand world or an evening reception.
Immersive installations, projections, dark-room experiences and content production.
Cocktails, networking and closing moments in the open air.
Practical by design
Opening hours, set-up days and guest numbers depend on your format and the spaces you choose. Share your concept, dates and expected footfall, and the Estrela 74 team will recommend the right configuration.
Venue dossier
Located beside Jardim da Estrela in central Lisbon, Estrela 74 offers approximately 700 m² across three floors and a rooftop. Born from the evolution of MOVART contemporary art gallery, the venue has hosted brand moments for names such as Kérastase, which staged its range on The Shop’s lit shelves, and L’Oréal Luxe, which held a brand presentation at the venue.
Art can be integrated into your activation whenever it supports the brand, from a single artwork to a full collaboration with an artist.
Production & support
Tell us about scenography, furniture, window design, lighting, audiovisual needs, staffing, security and cleaning. The team will confirm what the venue provides and coordinate the rest with trusted specialist partners.
Request availability →A backdrop made for content
Selected organisations and partners
Estrela 74 has welcomed projects and collaborations involving companies, foundations and international institutions.
Planning your activation
Yes. The Shop can host pop-ups over several consecutive days, from a weekend opening to a full week. Share your dates and the team will confirm availability and set-up time.
Yes. The Shop opens directly onto the street, so your pop-up can welcome passers-by as well as invited guests.
Yes. Window branding can be part of your activation. Share your visuals and installation method with the team so they can confirm the details.
Yes. Run the pop-up in The Shop during the day, then open the Gallery, Studio 74 or the rooftop for a launch, press or VIP evening.
Send your preferred dates, activation format, expected visitors and main requirements through the form below, or contact Estrela 74 directly. The team will recommend the right spaces and discuss the next steps.
Your next activation starts here
Tell us about your concept, dates, audience and requirements. We’ll help you shape the right setup at Estrela 74.
